What is Local SEO?
Local SEO (Search Engine Optimisation), also referred to as local Search Engine Marketing (SEM), is a very effective way to market your local business online.
It mainly helps businesses to promote their products and services to local customers
when they’re looking for them online.
This can be achieved through a variety of methods; some methods differ significantly from what’s practiced in standard SEO, whereas some are far easier to manage using local SEO tools and can require specific local SEO services. And if you are wondering ‘Why Local SEO,’ consider these facts –
- Local search results appear in more than 90% of search queries.
- According to Google, more than 50% of local search clicks results in a shop visit within a day.
- Approximately 90% of your customers search for local services and products online
- Almost 80% of consumers believe in online reviews
- If you are a local business serving a town, village, or city being listed in locally targeted search results, then it is a great way to appear prominently at the top of Google.