According to Google research, 40% of Irish commercial SMEs do not have a website and almost 60% do not have an entry in an Online Directory. This is despite the millions of euros being spent by Irish consumers shopping online every year. Over 75% of Irish customers use the Internet as their primary tool for researching new companies and products, and 68% believe that search engines help to find relevant sellers of products. But, with only 21% of Irish businesses e-commerce enabled, Ireland is effectively losing revenues to UK and US online businesses.